Planning Cluster Topics for Inbound Campaigns
Planning a digital content strategy can be difficult. Visualising how content fits together and influences the journey a lead will take through your website is critical. Using the Cluster Topic approach, where a central piece of content is supported by shorter, complementary topics designed to appeal to a range of related issues, is a powerful way of grouping content for everything from digital marketing campaigns to your website.
GDPR: What is a 'Lawful Basis' for Processing Personal Data
Fundamental to GDPR compliance for B2B and B2C organisations is that the Data Controller (the person at your organisation with legal responsibility for the processing of Personal Data) must have a Lawful Basis for processing that data. But what is a 'Lawful Basis' for processing under GDPR?
GDPR: A Quick Compliance Checklist
GDPR is fast becoming a hot topic, and many marketers who contact us are confused about their obligations. Here's a simple, clear checklist of the GDPR compliance steps you need to take.
GDPR Opt-in: The One Killer Secret
We've been banging the drum on GDPR awareness and compliance for nearly two years now. If you haven't started yet, there's still time. Here's our single, most frequently asked question about GDPR opt-in compliance and the one killer secret you need to know.
GDPR Part 1: How to Prepare Your Database for the General Data Protection Regulation
In this first in a series of blog posts taking you through the stages of preparation for GDPR (the General Data Protection Regulation), we're going to look at your marketing database and what opt-in work needs to be done before GDPR becomes law in May 2018.