Updated: A Marketer's Guide to the New European Data Regulation (GDPR)
The European Data Protection Regulation has been published in their official journal and will pass into law in less than 2 years. So what do you as a marketer need to know to stay safe and effective?
What Marketers Need to Know About the New European Data Regulation
The European Data Protection Regulation is widely expected to pass, with some amendments, into European law as early as January 2018. This Regulation has the potential to radically alter the way business is done for all kinds of organisations, and not just in Europe. Now is the time to begin preparations. The current proposal for data breach fines stands at €100Million, or 4% of global revenue, whichever is higher. Clearly, not many of us are in a position to absorb that kind of punishment. So what do you need to know?