Is Linkedin's Sponsored InMail Worth The Money?
You are probably already using Linkedin for lead generation and for getting some of your content out there. So is Linkedin's sponsored InMail worth the money in B2B Lead Generation? Or are there more suitable alternatives for your lead generation investment?
5 Ways to Make Your B2B Nurture Emails Rock
Lead nurture is the process of building relationships with your prospects (potential customers) throughout their buying journey. One of the most economical ways to approach lead nurture is through email marketing. Here are 5 ways you can be sure that your B2B inbound lead nurture emails are winning deals.
4 Reasons LinkedIn Wins at B2B Lead Generation
We all know that LinkedIn is a great way to get your name out there and keep in touch with business people you meet. But did you know that it’s also where your prospects are going to solve their business problems?
2 Secrets To Supercharge Your B2B Telemarketing
Telemarketing is still a vital component of any B2B lead generation strategy. Here are two B2B telemarketing secrets we've learned that can have a powerful, positive effect on your outbound lead generation success.
How B2B Telemarketing Lives and Dies By Context
Success at anything is about recognising the context you are operating within and tailoring your approach to maximise results. There's no point in ignoring the peculiarities of your situation and stubbornly pushing on. Far more effective is investigating and analysing the market and political context you are operating within, then re-strategising accordingly. So, how can you apply this principle to your lead generation campaigns?