Often, we see technology businesses caught in a cycle of diminishing returns with outbound sales campaigns targeting tired lists of data, supported by single-tactic inbound marketing efforts, such as email blasts. This approach is not only expensive and unproductive, but it ignores something fundamental about how buyers do business now.
Research shows that your sales prospects are completing nearly 60% of their buying decision-making process without you. They’re looking for solutions on their own, using search engines, social media, forums, groups and blogs.
Nexusb2b combines powerful inbound marketing and senior-level telemarketing all supported by proven processes, to create lead generation that attracts and converts the prospects your technology business needs to thrive. We also support your existing strategy with stand-alone inbound marketing and outbound (senior-level telemarketing) services.
- Inbound Marketing for Lead Generation: including Social Media marketing, content marketing, email marketing, SEO (Search Engine Optmisation), workflows, CTAs, landing pages, forms, Inbound Marketing Platforms, and strategy and our HubSpot Success Accelerator
- Content on Demand: Get Killer Marketing Content to Attract and Win Your New Customers
- Outbound Marketing: Senior-level Telemarketing
- Inbound Sales: Inbound Marketing & Senior-level Telemarketing Combined for Rapid Lead Generation
- Channel Partner Identification, Engagement and Recruitment for Technology Vendors (OEM and VAR)
- Accurate Bespoke Marketing Data: freshly researched and highly targeted marketing contact data to supercharge the effectiveness of your campaigns
We walk the walk
We don’t just talk about inbound and outbound. Inbound Sales is how our customers find us. When we recommend a strategy to you, it’s because we’ve done it and we know it works.
A clear, cohesive strategy is the foundation of an inbound or hybrid campaign. We work with you to create a campaign plan with goals, schedules, content strategy and projections.
Measurement, Analysis, Continuous Improvement
We measure, measure, measure and optimise daily to ensure your campaign is always on track meeting goals and delivering the sales leads you need.
Top inbound marketing automation tools
We strive to make your campaigns integrated, efficient and effective. To achieve this, we work with industry-leading marketing platform, HubSpot. The genius of the HubSpot system is the integration of all your sales and marketing efforts in one place, so no more cobbling together different software. HubSpot is the strong foundation that underpins all of our inbound and hybrid campaigns.