3 Essential GDPR Marketing Resources
GDPR compliance becomes a legal requirement on 25th May. If you’re not ready, you need to start working towards compliance now. Struggling with where to start? Here are 3 essential GDPR compliance resources for marketers to use.
The ICO is the font of all knowledge on data protection compliance, particularly because it is the enforcer of these regulations. GDPR is no different.
Get started with:
- Preparing for the General Data Protection Regulation: 12 Steps to Take Now
This checklist highlights 12 steps you can take straight away that will expedite your journey to compliance.
Here’s a snapshot of the 12 steps.
2) Information you hold
3) Individuals’ rights
4) Subject access requests
5) Lawful basis for processing personal data
7) Data Breaches
9) Data Protection by Design and Data
10) Protection Impact Assessments
11) Data Protection Officers
- Data Protection Self-assessment Toolkit
This ICO self-assessment toolkit was created with small to medium-sized organisations from the private, public and third sectors in mind.
Use these checklists to assess compliance with data protection law and uncover improvements that will make sure you are keeping people’s personal data secure. Once you have completed each checklist a report will be created outlining actions you can take and providing links to additional guidance to improve compliance. You can get started with the Data Protection Toolkit here.
- Legitimate Interest as a Basis for B2B Direct Marketing
A lot of companies we speak to are intending to use Legitimate Interest as their justification for continuing to direct market to individuals who have not provided explicit consent (so-called ‘soft opt-in). While this is certainly one basis for direct marketing, it is not as simple as just saying you believe your marketing is in the legitimate interest of these individuals. There’s work to be done in order to ascertain and prove Legitimate Interest. You need to undertake a Legitimate Interest Assessment (LIA). The ICO has helpfully provided guidance and a useful LIA template, which you can find here.
Still struggling to get on top of GDPR? Check out our free GDPR step-by-step guide by clicking the button below.