4 Ways to Improve Your Inbound Marketing in 2017
The New Year is a great time for making business resolutions as well as personal ones. If you are one of the many companies looking to improve their Inbound Marketing in 2017, check out the stats below, collated from a range of industry-leading reports, to get an insight into what will help you improve your Inbound Marketing in 2017.
Social Media Marketing
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90% of Marketers say that social media is important to their business (source)
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Facebook (59%) and Google (18%) saw the biggest increase in internet advertising 2014-2015. (source)
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This trend has continued in 2016 with Facebook coming a close second to LinkedIn for B2B Marketers, where 40% of B2B Marketers cited LinkedIn as their most important social platform and 37% cited Facebook. (source)
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For B2B Technology companies, LinkedIn gets an even bigger share of the most used Social Media at 81%, with Twitter coming next at 71% and Facebook in equal third place with YouTube at 54%. (source)
- Despite the increased use of social media, 90% of marketers still want to know the best ways to engage their audience. (source) If this is you then take a look at our article, 10 Ways to Increase Audience Engagement on Social Media.
Blogs
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Marketers that use blogs as part of their Inbound Marketing receive 67% more leads than those without a blog. (source). Definitely time to get your blog up and running!
- Given that 80% of people use their smartphone to access the Internet, (source) it is perhaps surprising that only 62% of B2B Marketers have their blogs optimised for smartphone use. (source)
Are you one of the 38% of companies that hasn’t optimised their blog for mobile use?
Infographics and Visual Marketing
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74% of marketers use infographics and photographs in their social media marketing, with 37% of marketers saying that visual content was the second most important content they published (second only to blogging). (source)
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Eye tracking studies have shown that when we present people with relevant images, (such as product images or images of real people), they spend more time looking at the image than reading any accompanying text. (source)
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In addition, when we follow instructions illustrations as well as text, there is a 323% increase in our understanding (source)
- We also know that when people are told information it is likely they will only remember about 10% of it. Whereas, when we are shown an image at the same time as being told, we will remember closer to 65% of the information. (source)
Video Marketing
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60% of Marketers now use video in their marketing, with 50% planning on using live video (source)
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A study in 2014 showed that using the word “video” in an email subject line boosts open rates by 19% and clickthrough rates by 65%. (source) Given the increasing popularity of video for content marketing, it is natural to assume that this rate will only improve on the 2014 figures.
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51% of all video plays in 2016 were on a mobile. An increase of 15% from 2015 and 203% from 2014. (source)
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Short-form video (0–5 minutes) dominates viewing time on smartphones at 55%, Whilst medium-form video (5-20 minutes) earns just 18-20% of viewing time on smartphones, tablets and computers. With long-form video (20 minutes or longer) making up almost all viewing time on set-top devices (92%) and 46% of tablet time. (source)
- Given these statistics, it is really important to make sure that your video content is optimised for mobile.
Key Takeaways
- Ensure sure that all of your site and content is optimised for mobile
- Get your blog up and running
- Include video in your Content Marketing Strategy
- Most of all, track your efforts to see what is giving you the results you need.
If you don’t know what tools to use to get your Inbound supercharged, see our post 11 Free Web-Based Inbound Marketing Tools to Get You Started, or download our free Ultimate Inbound Marketing Plan Workbook, to help you improve your Inbound Marketing in 2017.