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Articles by Kevin Barnes

  • Inbound Account Based Marketing (ABM): 7 Steps to Success

    Inbound Account Based Marketing (ABM): 7 Steps to Success ABM in its simplest terms is approaching a target organisation as a market of one, whether you're doing sales, B2B Telemarketing or Inbound Marketing. Instead of one offer to each of many clients, you will be looking to sell different services or solutions throughout a single client organisation. You will aim to do business with each segment, be they branches, divisions or companies within a group.

    Kevin Barnes, 07 February 2020

  • 7 Ways to Create Effective Calls-To-Action

    7 Ways to Create Effective Calls-To-Action Calls-To-Action... So what are they? If your latest piece of content, be it email or blog post, is the bait to attract new visitors (or visitors to become leads) then the Call-To-Action (CTA) is the hook. It needs to be sharp, concise and effective. A CTA is a link to an offer for your reader, a clear way for them to receive something in return for clicking through.

    Kevin Barnes, 15 February 2016

  • 7 Keys to Amplifying Your Content on LinkedIn

    7 Keys to Amplifying Your Content on LinkedIn You’ve written some great content for your B2B inbound marketing campaign, now you need to distribute and amplify your content online and convert it into new leads. Distributing and amplifying your content on LinkedIn is vital to making the most out of your B2B inbound lead generation.

    Kevin Barnes, 14 January 2016

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  • 5 of the Best Marketing Articles Ever
  • Inbound Account Based Marketing (ABM): 7 Steps to Success
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  • 6 Free (or Low-cost) Social Media Marketing Tools
  • Planning Cluster Topics for Inbound Campaigns

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