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5 Actionable Tips for B2B Marketers to Elevate Their Video Content Strategy
Video marketing is an essential tool for B2B marketers, as it offers a powerful way to showcase products, services, and thought leadership. According to a survey by Demand Metric, 69% of B2B marketing professionals have increased their use of video marketing in recent years (Demand Metric, 2020). We discuss five tips to help B2B marketers effectively leverage video content in their marketing strategies.
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7 Powerful B2B Technologies to Supercharge Your ABM Marketing Campaigns
The right B2B marketing technology is a great foundation to any ABM campaign. Here are some powerful technologies that can support B2B marketers in key stages of successful ABM marketing campaigns.
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Ten Tips to Writing Marketing Emails that Engage and Convert
Email marketing is a vital component of any B2B marketing strategy. But with inboxes overflowing with promotional emails, how can you make sure your emails stand out and get noticed? In this blog post, we'll explore ten tips that B2B marketers can use to write better marketing emails that engage and convert their audience.
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6 Key Trends Shaping the B2B Marketing Landscape
As the world of business-to-business (B2B) marketing continues to evolve, keeping up with the latest trends is essential for success. In 2023, there are several key trends that are expected to shape the B2B marketing landscape. Let’s take a look at these trends and what they mean for businesses. Over the next few weeks, we’ll be delving more deeply into each area and looking at what you can do to increase your B2B lead generation.
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Inbound Account Based Marketing (ABM): 7 Steps to Success
ABM in its simplest terms is approaching a target organisation as a market of one, whether you're doing sales, B2B Telemarketing or Inbound Marketing. Instead of one offer to each of many clients, you will be looking to sell different services or solutions throughout a single client organisation. You will aim to do business with each segment, be they branches, divisions or companies within a group.
