6 Key Trends Shaping the B2B Marketing Landscape
As the world of business-to-business (B2B) marketing continues to evolve, keeping up with the latest trends is essential for success. In 2023, there are several key trends that are expected to shape the B2B marketing landscape. Let’s take a look at these trends and what they mean for businesses. Over the next few weeks, we’ll be delving more deeply into each area and looking at what you can do to increase your B2B lead generation.
Planning Cluster Topics for Inbound Campaigns
Planning a digital content strategy can be difficult. Visualising how content fits together and influences the journey a lead will take through your website is critical. Using the Cluster Topic approach, where a central piece of content is supported by shorter, complementary topics designed to appeal to a range of related issues, is a powerful way of grouping content for everything from digital marketing campaigns to your website.
Inbound Account Based Marketing (ABM): 7 Steps to Success
ABM in its simplest terms is approaching a target organisation as a market of one, whether you're doing sales, B2B Telemarketing or Inbound Marketing. Instead of one offer to each of many clients, you will be looking to sell different services or solutions throughout a single client organisation. You will aim to do business with each segment, be they branches, divisions or companies within a group.
5 of the Best Marketing Articles Ever
We reached out to a few contacts and colleagues to find the marketing articles they love, so we could share them with you. And here they are, from marketing creativity to lead generation and SEO, there's plenty of new ideas to get your teeth into.
How to Write an Effective Case Study for B2B Lead Generation - Four Killer Resources
Case Studies are an important way to get leads and progress deals. By capitalising on previous work, you can quickly build credibility. And there are many ways to use them effectively, from building outbound campaigns targeting companies with similar business pains, to building case studies into your bid process. But how do you write an effective B2B case study?