Building high authority backlinks to your site is one of the best ways to rank higher in search engines. There's a Backlinko.com study of more than 1 million websites which backs up this claim. This is why many funded startups are using brand mentions on Forbes to grow their businesses from day one. It's a double whammy, as your site will see a ranking boost and the increased exposure will make it easy for you to attract new leads.
Mike Packman, 23 January 2017