Case Studies are an important way to get leads and progress deals. By capitalising on previous work, you can quickly build credibility. And there are many ways to use them effectively, from building outbound campaigns targeting companies with similar business pains, to building case studies into your bid process. But how do you write an effective B2B case study?
Michael Packman, 30 October 2019
Case Studies are an important way to get leads and progress deals. By capitalising on previous work, you can quickly build credibility. And there are many ways to use them effectively, from building outbound campaigns targeting companies with similar business pains, to building case studies into your bid process. But how do you write an effective B2B case study?