How to Write an Effective Case Study for B2B Lead Generation - Four Killer Resources

Case Studies are an important way to get leads and progress deals. By capitalising on previous work, you can quickly build credibility. And there are many ways to use them effectively, from building outbound campaigns targeting companies with similar business pains, to building case studies into your bid process. But how can you write an effective B2B case study?

Here are four great case study resources with guides, examples and templates you can use.

• What Is a Case Study in Marketing and How to Build One (Examples)

• 25 Case Study Examples Every Marketer Should See

• How to Write a Case Study: Bookmarkable Guide & Template

• How to Write a Powerful Case Study That Converts Leads Into Customers With 50 Examples and 7 Templates

We’ll be talking more about case studies and how you can tailor them to help shorten the deal nurture cycle in our new Account Based Marketing (ABM) Masterclass Series. More on that (and how to integrate sophisticated B2B telemarketing, Inbound Marketing and Account Based Marketing) soon. Watch this space.