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Articles tagged as "social media marketing"

  • 6 Free (or Low-cost) Social Media Marketing Tools

    6 Free (or Low-cost) Social Media Marketing Tools Ramping up your Social Media Marketing? Overwhelmed by all of the different tools available? Here are 6 easy-to-use tools that will help you build a powerful social media presence and turn followers into leads.

    Michael Packman, 03 June 2019

  • Is Twitter's new algorithm bad news for marketers?

    Is Twitter's new algorithm bad news for marketers? Social posting on Twitter is critical to your inbound marketing lead generation success. On Wednesday 10th February 2016, Twitter made the long anticipated announcement that it would be would be changing its algorithm. This change will partially dictate how content is displayed to the user. So, is Twitter's algorithm change bad news for marketers? Will the change affect how you use Twitter for your Inbound Marketing content?

    Michael Packman, 23 February 2016

  • 10 Ways to Increase Audience Engagement on Social Media

    10 Ways to Increase Audience Engagement on Social Media How do you increase audience engagement on social media? Let's take a look at 10 quick and simple ways you can build social into your Inbound strategy to win more leads.

    Michael Packman, 29 January 2016

  • Why B2B Social Media Campaigns Need Influencers

    Why B2B Social Media Campaigns Need Influencers Influencers are individuals who have the power to affect the purchasing decisions of others by virtue of their position in society or their perceived knowledge of a subject or product. But how do you engage them to help your social media campaigns?

    Mike Packman, 05 August 2015

  • 5 Key Lessons From Successful Social Media Campaigns

    5 Key Lessons From Successful Social Media Campaigns Successful social media campaigns have the ability to generate an enormous amount of traffic and revenue, but what exactly makes a "successful" strategy? Learn five key lessons you can take from real, successful social media campaigns (B2C) that took the internet by storm.

    Mike Packman, 27 July 2015

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