5 of the Best Marketing Articles Ever
Even in B2B Marketing, word of mouth is everything. So much of our business comes through recommendations from delighted customers. And how many times have you gone to see a film because your friends said you should?
We reached out to a few contacts and colleagues to find the marketing articles they love, so we could share them with you. And here they are. From marketing creativity to lead generation and SEO, there are plenty of killer ideas to get your teeth into.
How to Become a Customer Acquisition Expert | Brian Balfour
What Creativity Looks Like in Marketing Today | Harvard Business Review
Why Marketing Analytics Hasn’t Lived Up to Its Promise | Harvard Business Review
SEO Is Back. Thank God | New York Magazine - Intelligencer
- The Strange Thing That Happens In Your Brain When You Hear a Good Story | HubSpot Marketing Blog
So, go ahead. Dig in and see what gems you can unearth from these powerful articles to drive success in your B2B lead generation.