4 Reasons LinkedIn Wins at B2B Lead Generation
We all know that LinkedIn is a great way to get your name out there and keep in touch with business people you meet. But did you know that it’s also where your prospects are going to solve their business problems?
1: LinkedIn Groups have exploded on the internet. Out of its 347 million registered members, 42% participate in groups and 48% spend more than two hours per week on LinkedIn. That’s a lot of potential prospects looking for answers. (source: 2014 Breitbarth Report)
LinkedIn Business Pages
2: Out of its 347 million registered members, there are 4 million business pages on LinkedIn. When your prospects search Google, these pages will appear in their results. If you’re not there they won’t find you. But 4 million is a lot, right? Will your page be lost in the noise? Definitely not, because only 57% of businesses have a LinkedIn business page. So you can stand out from the crowd.
"41% of companies have acquired a customer from both Twitter and LinkedIn." (Source: HubSpot State of Inbound Marketing report)
LinkedIn Lead Generation Stats
3: And there are some very compelling statistics showing why LinkedIn is vital for your lead generation strategy. In a study of more than 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74% - 277% higher than Twitter (.69%) and Facebook (.77%).
LinkedIn Lead Conversion Stats
4: LinkedIn’s conversion rate also was the highest on social media - of all the traffic to the surveyed companies’ websites via social media, LinkedIn’s converted 2.74% compared to 0.98% for the channel as a whole.
What it means: LinkedIn seems to drive qualified visitors interested in doing business
Quick Tip for Effective LinkedIn Status Updates
They’re a great tool to engage with your prospects and customers. To get the best out of them, keep to this rule:
- 60% will be exciting, educational content that you share (not content you wrote).
- 30% will be exciting, educational content that you and your company created
- 10% will be promotional attempts to market your goods or services.
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