6 Key Trends Shaping the B2B Marketing Landscape
As the world of business-to-business (B2B) marketing continues to evolve, keeping up with the latest trends is essential for success. In 2023, there are several key trends that are expected to shape the B2B marketing landscape. Let’s take a look at these trends and what they mean for businesses. Over the next few weeks, we’ll be delving more deeply into each area and looking at what you can do to increase your B2B lead generation.
5 of the Best Marketing Articles Ever
We reached out to a few contacts and colleagues to find the marketing articles they love, so we could share them with you. And here they are, from marketing creativity to lead generation and SEO, there's plenty of new ideas to get your teeth into.
How to Write an Effective Case Study for B2B Lead Generation - Four Killer Resources
Case Studies are an important way to get leads and progress deals. By capitalising on previous work, you can quickly build credibility. And there are many ways to use them effectively, from building outbound campaigns targeting companies with similar business pains, to building case studies into your bid process. But how do you write an effective B2B case study?
6 Free (or Low-cost) Social Media Marketing Tools
Ramping up your Social Media Marketing? Overwhelmed by all of the different tools available? Here are 6 easy-to-use tools that will help you build a powerful social media presence and turn followers into leads.
3 Essential GDPR Marketing Resources
GDPR compliance becomes a legal requirement on 25th May. If you're not ready, you need to start working towards compliance now. Struggling with where to start? Here are 3 essential GDPR compliance resources for marketing.