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7 Powerful B2B Technologies to Supercharge Your ABM Marketing Campaigns
The right B2B marketing technology is a great foundation to any ABM campaign. Here are some powerful technologies that can support B2B marketers in key stages of successful ABM marketing campaigns.
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Ten Tips to Writing Marketing Emails that Engage and Convert
Email marketing is a vital component of any B2B marketing strategy. But with inboxes overflowing with promotional emails, how can you make sure your emails stand out and get noticed? In this blog post, we'll explore ten tips that B2B marketers can use to write better marketing emails that engage and convert their audience.
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6 Key Trends Shaping the B2B Marketing Landscape
As the world of business-to-business (B2B) marketing continues to evolve, keeping up with the latest trends is essential for success. In 2023, there are several key trends that are expected to shape the B2B marketing landscape. Let’s take a look at these trends and what they mean for businesses. Over the next few weeks, we’ll be delving more deeply into each area and looking at what you can do to increase your B2B lead generation.
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5 of the Best Marketing Articles Ever
We reached out to a few contacts and colleagues to find the marketing articles they love, so we could share them with you. And here they are, from marketing creativity to lead generation and SEO, there's plenty of new ideas to get your teeth into.
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How to Write an Effective Case Study for B2B Lead Generation - Four Killer Resources
Case Studies are an important way to get leads and progress deals. By capitalising on previous work, you can quickly build credibility. And there are many ways to use them effectively, from building outbound campaigns targeting companies with similar business pains, to building case studies into your bid process. But how do you write an effective B2B case study?
